Iams, Eukanuba and Natura brands now owned by Mars

Iams, Eukanuba and Natura brands now owned by Mars

 

Did you know a  large portion of dog and cat foods are made by the same company that makes those yummy artificial candy bars….. yummy!!! Time and time again I tell people who think they are getting a nice little home grown dog food, that when they buy a brand like EVO that they are getting a cute label by a massive corporate machine. Time and time again we see large dog food companies like Purina using below human grade ingredients whos focus is profit. You can see that often this comes with casualties like many recalls (see the beneiful recall) and sometimes dead animals. If you would like to see why I only use a good holistic no grain dog food developed by a holistic vet that never had any recalls please click.

 

From a press release posted on PetAge.com…

Mars has agreed to buy Procter & Gamble‘s Iams, Eukanuba and Natura brands in major markets for $2.9 billion in cash, the companies announced in a joint press release.

The strategic move for Mars Petcare will expand its already large portfolio of pet brands, and signals Proctor & Gamble’s move to reduce its pet segment.

“Exiting Pet Care is an important step in our strategy to focus P&G’s portfolio on the core businesses where we can create the most value for consumers and shareowners,” A.G. Lafley, P&G’s chairman, president and chief executive officer, said. “The transaction creates value for P&G shareowners, and we are confident that the business will thrive at Mars, a leading company in pet care.”

The geographic regions included in the acquisition, which account for approximately 80 percent of P&G Pet Care’s global sales, include North America, Latin America and other selected countries. The agreement includes an option for Mars to acquire the business in several additional countries.  Markets not included in the transaction are primarily European Union countries.

P&G said it is developing alternate plans to sell its Pet Care business in these markets.

“This acquisition is a perfect fit with our Mars Petcare vision of making A Better World For Pets,”  Todd Lachman, Mars Petcare global president, said. “The deal reinforces our leadership in pet nutrition and veterinary science, attracts world class talent and grows our world leading portfolio.”

The companies expect to complete the transaction in the second-half of 2014, subject to regulatory approvals.

The companies expect to complete the transaction in the second-half of 2014, subject to regulatory approvals.

Mars Petcare is one of the world’s leading pet food and veterinary care providers and employs more than 35,000 Associates across 50 countries. Upon completion of the transaction, IAMS®, EUKANUBA®, and NATURA® brands will join Mars Petcare’s billion dollar stable mates PEDIGREE®, WHISKAS®, BANFIELD®, and ROYAL CANIN®.
The geographic regions included in the acquisition, which account for approximately 80% of P&G Pet Care’s global sales, include North America, Latin America and other selected countries. The agreement includes an option for Mars to acquire the business in several additional countries. Markets not included in the transaction are primarily European Union countries. P&G said it is developing alternate plans to sell its Pet Care business in these markets.

P&G Financial Impacts:

P&G said that it will begin reporting results of the global Pet Care business as discontinued operations as of the April-June 2014 quarter. As a result, P&G expects to restate earnings of approximately $0.03 and $0.04 per share from core earnings to discontinued operations for fiscal years 2013 and 2014, respectively, leaving its fiscal year 2014 core earnings per share growth rate guidance unchanged. The company added that the one-time earnings impact from the divestiture and ongoing earnings per share dilution are not expected to have a material impact on fiscal year 2015 results. P&G said that net cash proceeds from the transaction would be used for general corporate purposes.

 

Mars brands include:
Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, NUTRO®, SHEBA®, DREAMIES® and CESAR®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food –UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA ® Coffee Roasterscoffee, THE BRIGHT TEA CO.® tea,DOVE®/GALAXY® Hot Chocolate, and FLAVIA® brewer; Symbioscience – COCOAVIA® and WISDOM PANEL®.

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